IKV Chairperson Ayhan Zeytinoğlu attended the "EU-Kayseri Business Forum 2024" hosted by the Kayseri Chamber of Commerce on 4 March 2024. In addition to TOBB President M. Rifat Hisarcıklıoğlu, Deputy Minister of Foreign Affairs and Director for EU Affairs Ambassador Mehmet Kemal Bozay, AK Party Kayseri MP and Türkiye-EU Joint Parliamentary Committee Member Murat Cahid Cıngı, Kayseri Governor Gökmen Çiçek, Kayseri Metropolitan Municipality Mayor Memduh Büyükkılıç, ambassadors of 17 EU countries, KTO Chairman Ömer Gülsoy, members of the protocol and business people attended the forum which was held at Kayseri Chamber of Commerce Conference Hall.

The speakers of the panel titled "The Future of EU-Türkiye Economic Relations, Green Transformation and EU Support for Digitalization" organized within the scope of the Forum were Deputy Minister of Foreign Affairs and Director for EU Affairs Ambassador Mehmet Kemal Bozay, Head of the EU Delegation to Türkiye Ambassador Nikolaus Meyer-Landrut, TOBB President M. Rifat Hisarcıklıoğlu, AK Party Kayseri MP and Member of the Türkiye-EU Joint Parliamentary Committee Murat Cahid Cıngı and Kayseri Chamber of Commerce President Ömer Gülsoy.

During the forum, opinions on Türkiye-EU relations in the context of green and digital transformation were discussed, with particular emphasis on the modernization of the customs union, visa and transport quotas.